MullenLowe Group announces the appointment of S.Subramanyeswar, aka Subbu, as the Group Chief Executive Officer of MullenLowe Lintas Group India, effective immediately. In a strategic re-alignment from the previous model, all the functions of the Group will now report to Subbu. In addition, Subbu will continue to directly lead the Strategy function for the Group…
The following is a speech that Subramanyeswar S (Subbu), Chief Strategy Officer – APAC, MullenLowe Group gave for the Graduation Day at ‘Miami Ad School of Ideas’. Hello Ideators! Congratulations on your graduation! It is fantastic to be with all of you this evening. I love the opportunity to talk to you, my dear students…
If anything, 2020 has been the year when terms like ‘unprecedented’ and ‘new-normal’ became a part of the vocabulary for people across the globe. For the employees of MullenLowe Lintas Group, however, there was an addition of another word that, unlike the other two, got them excited: TodPhod. It is a colloquial Hindi word for smashing…
India, with its multiplicity of festivals, usually celebrates togetherness by sharing sweets and savouries. Britannia Shubh Kamnayein has been a popular and much-loved franchise during the Diwali season, offering specially curated boxes of assorted biscuits and cookies. They’ve launched gift boxes that appeal to all segments of society inspiring excitement and joy. Traditionally, families exchange…
The strategic branding and design consultancy of Lowe Lintas, dCell, was appointed by Streax to revitalize the packaging for its range of cream hair colour products. With the new packaging, the brand intends to connect more strongly with the modern Indian women and their aspirations. Over the 15-year journey, Streax has come a long way to become one of the leading…
Mumbai, 31st March 2016: dCell, the strategic design consultancy of MullenLowe Lintas Group, has developed the visual pack architecture for Raw Pressery’s benefit and classic range of juices. Cold-pressed juice brand Raw Pressery has been founded by entrepreneur Anuj Rakyan and is unique in the sense that its products are made from a combination of…
dCell, the strategic design consultancy division of Lowe Lintas + Partners, has successfully executed the re-branding of the AG8 Group back to its original name, Aakriti Group. Along with the name change, dCell was also instrumental in creating a new logo for Aakriti Group that resonates with the company’s belief of being future-ready. Aakriti Group…
The Mumbai-headquartered Narsee Monjee Institute of Management Studies (NMIMS) University, unveiled a new logo and brand identity designed to further reinforce the institution’s growing reputation in leadership development. dCell, the strategic design consultancy from Lowe Lintas & Partners India developed the brand identity that exemplifies knowledge and passion to excel. “The new identity represents the…
Strategic design consultancy, dCell has developed the logo for Tata Interactive System’ educations solution, ‘Tata ClassEdge’. Commenting on the brief that given to dCell, Rajesh Sethia, head – sales and marketing, TIS, said, “Since Tata Interactive Systems, a pioneer and global leader in e-Learning Solutions and simulations, was branching out to provide integrated learning solutions for…
dCell – Strategic Design Consultancy, a specialist division of Lowe Lintas offering integrated design solutions to clients, has designed the packaging for Bru Exotica, Hindustan Unilever’s coffee brand. With the launch of Bru Exotica, Hindustan Unilever desires to carve a niche in the premium end of the category. dCell has been the Strategic Design Consultancy…
