Business Problem

Raw pressery is transitioning from being a predominantly online, home delivery based brand to one that will soon be available across retail channels.

Strategy

Retaining the original bold, simple, handcrafted logotype, we created a device holder to ensure the visibility of the logo on the various coloured juices.

Idea

Having a clear bottle in the universe of tetra packs is not just a differentiator on shelf, but gives an assurance of quality and purity, with plenty of taste appeal.