dCell is the strategic design consultancy firm of MullenLowe Lintas Group, that offers integrated design solutions. dCell helps clients grow their business by turning ‘ideas into brands’.
dCell uses its strong strategic background and pure design skills to deliver a brand differential in the marketplace. This is made possible by combining skill, experience, and intuition with a deep understanding of users’ needs and motivations. Our resource pool consists of strategic planners, designers and production specialists.
dCell has worked with some leading clients in the country including Aakriti Group, Axis Bank, Britannia, Essar Group (The Mobile Store), HUL (Bru, Rin, Pureit, Lux, Kissan, Knorr and many more), ITC Ltd., Kaya Skin Clinic, Kellogg India, Haldiram, Healthspring Community Medical Centres, The Tata Group (Croma & Tata Interactive Services), VST. It has extensively worked across geographies (NAMET – North Africa & Middle East & also Asia Pacific) on projects for various regional brands like Good Morning, Clear, Lifebuoy & Signal.
dCell has category experience in FMCG, Personal Care Products, Entertainment, Financial Services, Media, Pharmaceuticals, Retail Stores, and Telecommunications.
|Corporate/Brand Identity||Packaging||Environment Branding|
|Structure||Communication Identity||Retail Branding|
|Nomenclature||Brand Harmonisation||Brand Revitalisation|
A three-stage Process for Brand Discovery, Definition and Expression
Stage 1: Immersion
Deep dive into all factors in consideration for Brand Discovery
Internal Factors – Understanding Vision, Mission, Stakeholder Aspirations & Asset Mix
External Factors – Understanding Category, Consumer, Market Trends
Stage 2: Invention
Debate, decide and define the root tenets of the brand for Brand Definition.
Identifying & defining the core brand value/s
Stage 3: Illustration
Bring to life the brand visual identity that best captures the brand values and vision.
dCell explores possible approaches and develops brand name basis the namesmartTM grid.
We are a creatively driven integrated marketing communications network with a strong entrepreneurial heritage and challenger mentality. We use creativity to get our clients’ brands an unfair share of attention.
Group COO - Growth & Innovation, MullenLowe Lintas Group
Executive Director, dCell