About us

dCell is the strategic design consultancy firm of MullenLowe Lintas Group, that offers integrated design solutions. dCell helps clients grow their business by turning ‘ideas into brands’.

dCell uses its strong strategic background and pure design skills to deliver a brand differential in the marketplace. This is made possible by combining skill, experience, and intuition with a deep understanding of users’ needs and motivations. Our resource pool consists of strategic planners, designers and production specialists.

dCell has worked with some leading clients in the country including Aakriti Group, Axis Bank, Britannia, Essar Group (The Mobile Store), HUL (Bru, Rin, Pureit, Lux, Kissan, Knorr and many more), ITC Ltd., Kaya Skin Clinic, Kellogg India, Haldiram, Healthspring Community Medical Centres, The Tata Group (Croma & Tata Interactive Services), VST. It has extensively worked across geographies (NAMET – North Africa & Middle East & also Asia Pacific) on projects for various regional brands like Good Morning, Clear, Lifebuoy & Signal.

dCell has category experience in FMCG, Personal Care Products, Entertainment, Financial Services, Media, Pharmaceuticals, Retail Stores, and Telecommunications.




Corporate/Brand Identity Packaging Environment Branding
Structure Communication Identity Retail Branding
Nomenclature Brand Harmonisation Brand Revitalisation
Digital Branding


Our Process

A three-stage Process for Brand Discovery, Definition and Expression


Stage 1: Immersion

Deep dive into all factors in consideration for Brand Discovery

Internal Factors – Understanding Vision, Mission, Stakeholder Aspirations & Asset Mix

External Factors – Understanding Category, Consumer, Market Trends


Stage 2: Invention

Debate, decide and define the root tenets of the brand for Brand Definition.

Identifying & defining the core brand value/s


Stage 3: Illustration

Bring to life the brand visual identity that best captures the brand values and vision.






dCell explores possible approaches and develops brand name basis the namesmartTM grid.


Our Network

We are a creatively driven integrated marketing communications network with a strong entrepreneurial heritage and challenger mentality. We use creativity to get our clients’ brands an unfair share of attention.


  • Croma logo
  • Tata Classedge logo
  • The Mobile Store logo
  • Essar Group logo
  • Axis Bank logo
  • Hindustan Unilever Ltd logo
  • Pureit logo
  • Bru logo
  • Knorr logo
  • Liril logo
  • Hamam logo
  • Clinic Plus logo
  • Red Label logo
  • Raw Pressery logo
  • Britannia 50-50 logo
  • Streax logo
  • Real Namkeen logo
  • VST industries logo
  • Healthspring logo
  • Aakriti Group logo
  • NMIMS logo
  • Kaya skin clinic logo
  • Wills Lifestyle logo
  • Cipla logo
  • Kellogg’s logo
  • Abbott logo
  • Godrej Consumer Products logo
  • Tata Group logo


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    Naveen Gaur

    Group COO - Growth & Innovation, MullenLowe Lintas Group