To meet the varied tastes of coffee drinkers across India, BRU launched a 100% pure coffee blend, focusing on aroma and richness. The brand needed a visual identity that reflected this premium offering.
We designed a distinctive label using a hand-drawn collage that tells the story of BRU Gold—from carefully sourced beans to that perfect cup. The artwork feels personal and crafted, inviting a sense of indulgence and warmth. Rich gold tones elevate the design, making it look refined yet approachable. The result is packaging that feels premium, modern, and true to the experience of enjoying pure, high-quality coffee.