Cipla’s baby care range launched under Mamaxpert—a brand already trusted by expectant mothers.
Naturally extending this relationship, we crafted packaging rooted in the ‘Caregiver’ persona, using charming illustrations that celebrate everyday baby moments—joyful, curious, and full of life. We retained the brand’s white and purple palette to balance medical credibility with warmth. Bright accent colours helped differentiate products, while a soft, handwritten typeface added a personal, reassuring touch—mirroring the care every parent gives.
