Croma is India’s first national, large-format retail chain for consumer electronics and durables, launched by the Tata Group in partnership with Woolworths.
dCell created a modern retail identity that reflects Tata’s values and Croma’s promise: "We help you buy." The design uses a friendly lowercase logo and clean typeface to make technology feel simple and approachable. A teal brand colour with a bright in-store palette gives the store an international, vibrant feel—turning a tech-heavy space into a warm and welcoming experience.