Raw Pressery, expanding from online to retail and broadening its juice range, partnered with dCell to build a strong, consistent brand identity.
Using the existing clear PET bottles to reflect transparency and natural goodness, the bold handcrafted logo was made more prominent. Fruit illustrations reinforced the “nothing but fruit” promise for the Basic range, while the Benefit range shifted focus to brand-first messaging. The result: a distinct, unified look that clearly separates the ranges and brings out Raw’s All Good, No Bad spirit.