As Raw Pressery moved from online delivery to retail shelves, the goal was to appeal to a wider health-conscious audience with a new range of classic juices.
We retained the bold, handcrafted logo and introduced a graphic device to ensure standout visibility across juice colours. Linking the logo with hand-drawn fruit illustrations reinforced the brand’s promise: only fruit, nothing else.
The clear bottle stood apart in a sea of tetra packs—visually honest, appetising, and pure. A cohesive design system helped distinguish blends from classics while keeping the look fresh, expressive and unmistakably Raw. The result: a shelf presence that confidently says All Good. No Bad.